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Tangent One developed and implemented a new features section and episode guide for the official UK site, which we had generated content for since 2003.
The revitalised site included galleries, news reports and exclusive interviews. The site broke boundaries in terms of its editorial style. The wry, personalised tone of the episode guide and features was key to its success, and the style was an obvious influence on competing soap websites. The Home and Away microsite became the most popular website on the Five.tv domain, with microsite traffic increasing by over 200%. At its peak the site received 1.5m page impressions a month.
