The Challenge
Betts engaged Tangent One Australia to design, develop and build an interactive look book to supplement their eCommerce website. This lookbook was done in flash due to the interactive elements and the timescales involved.
The Brief
The brief was to help contextualise their range of shoes and accessories using bold and engaging imagery from current collections. The look book would help to cross-sell products on their website in a way that couldn’t be addressed using their existing online tools.
Using the current catalogue images and exclusive behind the scenes footage, a unique look and feel was given to the look book to really allow Betts to showcase their style guide for the Spring Summer 10/11 season.
The finished product
With this type of project, its probably better to show rather than tell, below is a video of the finished project.